About

The idea of Starlounge has, since we first went live on the Internet in 2005, has been to entertain and engage millions of people every day with a mix of both local and international celebrity news. In a world where reporting on our stars is often driven by rumours, gossip and slander, Starlounge aims to be a hub of information and real news.

We tell the stories of the stars as they happen, locally and internationally through reliable sources, unbiased explanations, compelling imagery and access to the actual people who make the news.

The Starlounge Vision

Starlounge has grown from humble beginnings in Sweden to being Europe’s number one celebrity news source.

Our vision is to be the No.1 Celebrity News brand for both online and mobile globally.

The Starlounge Work Model

The Starlounge work model is simple, yet unique. Our way of deriving celebrity high quality news is based on four main platforms.

  • Starlounge is Sincere

    Starlounge provides our readers, stakeholders and clients with high quality celebrity news. We provide information, not gossip. Our standard is to deliver the same superior coverage as other brands in the Turner Broadcasting System, such as CNN, but on the celebrity arena.

  • Starlounge is Glocal

    Starlounge is a glocal news network – meaning we see the celebrity world from a global as well as local perspective. Starlounge has our own, top editors in all markets, allowing us to offer a mix of international Hollywood celebrity news together with the best local celebrity news that is valued by users in each country.

  • Starlounge is Exclusive

    An additional benefit of being a glocal network is that Starlounge news equals exclusive news. Starlounge have our own editors in all markets, which guarantees that content is unique and tailored for each market and provided in the local language.

  • Starlounge is Current

    Celebrity content is image driven. Therefore, we cooperate with the top paparazzi, image and video agencies – both internationally and locally – in order to offer our users the most current and engaging image content available. Providing the most intriguing and freshest celebrity images is a key to our work model – especially in the digital age.

The Starlounge History

2005 Starlounge is founded in Sweden as a celebrity news service for TV and mobiles.

2006-2009 Starlounge expands to online platform. Strategic partnership with MSN Sweden. MSN becomes international partner within six months and Starlounge is launched in Italy, Denmark, the Netherlands and Belgium. Starlounge has within a year further expanded to an additional six markets including Norway and Germany.

2010 Turner Broadcasting System Europe acquires shares in Starlounge.

2012 Starlounge together with Turner Broadcasting System Latin America announce the launch of Starlounge Brasil on the Terra platform.

Essential Facts

  • Founded in 2005 by entrepreneurs Hans Becker and Zoran Grahovac.
  • Over 16 million unique visitors and 350 million page views per month (Omniture Feb 2012).
  • Active in Sweden, Germany, Denmark, Norway, The Netherlands, Swizterland, Austria, Belgium, Turkey, Italy, Spain and Brasil.
  • News provided in 12 languages (English, Swedish, Norweigan, German, French, Italian, Danish, Dutch, Turkish, Portugese, Flemish, Spanish )
  • Partially owned by Turner Broadcasting System Europe.
  • International collaboration with MSN. MSN has been a strategic partner since 2007.