About us

Starlounge started as a celebrity news service for TV and mobiles in Sweden 2005. In 2006 we decided to focus on the Internet and we commenced our partnership with MSN in Sweden. Starlounge generated great traffic from the start and Starlounge and MSN decided together to start an international expansion. Today we are active in 14 countries throughout Europe serving more than 15 million people in 12 languages.

We offer a mix of International Hollywood celebrity news together along with the best local celebrity news that is valued by users in each country. We have adopted a glocal (global-local) approach to the news we create, which is unique in the industry. Another key to success is related to our passion for the most intriguing and freshest celebrity images. Since celebrity content is picture driven, we work together with the top industry paparazzi, picture and video agencies, internationally and locally, to offer MSN users the most current and engaging image content available